ORGANIC FOOD BAR

REFRESH VISUAL LANGUAGE FOR BRAND EXPANSION Packaging & Branding Design

Pieces included: Logo refresh, packaging for protein bar wrappers and boxes,  protein powder label design, magazine ads, web look refresh, t-shirts screen printing. 

The Challenge: 
Re-fresh of a renowned national brand and create a new visual system that could translate to a growing line of products while maintaining ties to their old recognized look. Target audience of active males and females 25/35, LOMAS, health conscious.
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