AUSTIN'S WORLD FAMOUS BREAKFAST TACOS Visual Design, Branding, Art Direction

Concept design project - Famous breakfast taco spot in South Austin needed an iconic mark that represented their playful, good-nurtured, handcrafted food restaurant as they consider expanding into a franchise. I started with many rounds of sketches, after several failed attempts I chose to focus on the rooster symbolizing 'morning' and on the egg, symbolizing 'breakfast'. The rest of the project was layout, hierarchy of information in menu and web design, and completed with some branded item mock ups and printed boards.
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