Positioning and competitive advantage: Terra Toys, a long established Austin toy store, carries memorabilia, collector items, high-end and out-of-the-ordinary toys.
The whole store is an 1950’s experience that even includes an old-fashioned cafe.
Need: The store requires a memorable mark to elevate their undefined brand. Currently composed of four different plain typefaces used as logos in all their materials.
Audience: Children. Families. Nerdy Adults.
Brand attributes: Playfulness, Variety, Out-of-the-ordinary.
Voice and personality: Friendly, Retro/Vintage/Nostalgia, Wholesome, Colorful.
Logo needs: Storefront, merchandise, bags, website.
Competitors: Comic stores, toy stores such as: Toy Joy, Toys R Us. Online Stores mainly Ebay.
Design System Development and Style Guide