Dario Fidanza

L6 Product + Design System Designer

I design and scale systems that bridge design, engineering, and business. Over the last decade at Instacart, Lyft, and EA, I've delivered design systems and product strategies that improved adoption, accelerated launches, and aligned organizations around a shared vision.

Pixels, Person, and Purpose

I started in Buenos Aires with architecture and technical drawing before moving to the U.S., where I transitioned into tech. Since then, I've built systems at scale—redesigning EA's global intranet, defining Lyft's digital workspace, and scaling Instacart's Tooling Design System across four enterprise platforms in under a year.

I thrive at the intersection of systems, strategy, and scale—turning ambiguity into frameworks that accelerate launches, improve adoption, and create long-term organizational alignment.

Beyond the desk

I expand my practice through code, AI prototyping, and creative outlets. I'm tackling a 100-day React/JS challenge, co-host a podcast on mental health and queer dating, and published a digital short story.

I balance intensity with yoga, dance, and illustration—practices that sharpen resilience, creativity, and perspective. I also host monthly board game nights, a small but steady practice in community building.

About Me
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About Me - Design Workshop
About Me - Design Workshop
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Community & Engagement

Here I list my favorite collaborations fostering connection with fellow creatives or hosting community events.✨

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Cells & Pixels Podcast

In February 2021, I shared my experience working with the Claims Tech team and LGBTQ+ ERG at Lyft on the Cells and Pixels podcast. The show, hosted by Koji Pereira, features professionals discussing product design, UX research, and diversity in tech.

Listen to Episode
Fresh2Design Event 1 Fresh2Design Event 2 Fresh2Design Event 3 Fresh2Design Event 4
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Fresh2Design Community Meetup

As Branding & Operations Director for fresh2design (2015-2019), I helped grow our Austin-based meetup to over 3,500 members. I led brand strategy, defined scaling processes, and hosted various events including software education panels and storytelling events.

Notable Events:

  • SXSW: Adobe XD on "Design Evolution"
  • LGBTQ Voices in Tech storytelling event
  • Hurricane Harvey Relief Pin Show fundraiser
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AIGA Austin: Small Talks Series Chair

As the AIGA Austin Chair for Small Talks, I elevated the program through industry partnerships and fresh content focusing on emerging design trends.

UX for New Tech Series:

  • "Wearables" at Under Armor
  • "Omni-Channel Design" at Mutual Mobile
  • "Integrated Reality" at argodesign
  • "Designing for Diversity" at R/GA
AIGA Event 1 AIGA Event 2 AIGA Event 3 AIGA Event 4 AIGA Event 5 AIGA Event 6
Austin Design Week Event 1 Austin Design Week Event 2 Austin Design Week Event 3 Austin Design Week Event 4
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Austin Design Week

Led Workshops and Education Programs for Austin Design Week 2017, coordinating 30+ events and managing hosts to ensure successful experiences throughout the conference week.

"What an incredible week and it was all due to your efforts. What you all pulled off was an exceptional year!"

Say hello!

I'm always open to conversations about design systems,
enterprise tooling, and scaling teams. 👋🏽