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Dario Fidanza as a LEGO minifigure
Design systems at Instacart

I design products,
and the systems that scale them

Nine+ years designing enterprise products, from global intranets to fulfillment tools. Now closing the gap between design and code.

View Projects View Resume ↗
Design SystemsToken ArchitectureAccessibilityEnterprise ToolingAI Design EngineeringFigma MCPDocumentationComponent Governance Design SystemsToken ArchitectureAccessibilityEnterprise ToolingAI Design EngineeringFigma MCPDocumentationComponent Governance
185+
Components
zero to one in year one, 2.5 years in
12K
Inserts a week
538K in the last year
27
Teams
adopted TDS at Instacart
90.9%
Satisfaction
from partner teams
Trusted atElectronic ArtsLyftInstacartLatest metrics · pulled June 2026
01 / ABOUT

Pixels, person,
and purpose

I started in Buenos Aires in architecture and technical drawing, spent 15 years in graphic design and marketing in LA, then moved into product design. For nine+ years I've designed enterprise products at EA, Lyft, and Instacart: a global intranet, a unified digital workspace, an education management system, and order and fulfillment tools.

Two and a half years into Instacart, building the design system became the whole job. I took the Tooling Design System from zero to one in its first year, and today it powers 27 teams at 12K inserts a week. What keeps me going is making complicated things feel simple and human.

Beyond the desk

I'm tackling a 100-day React/JS challenge, co-hosting a podcast about mental health and gay dating, and always drawing. Yoga and dance keep me grounded, and monthly board game nights are my small, steady way of building community.

Dario at a community eventCeramic cupsDesign workshopDario portraitArtworkDario at workDrawingIllustration
02 / AI & DESIGN ENGINEERING

Closing the gap between
design and code

Design systems usually exist as two copies, one in Figma and one in code, that drift apart over time. Closing that gap is what I care about most: token systems that match the code one to one, with AI doing the slow parts like migration and catching drift, while still leaving room for creative exploration. The future is design and engineering working from one source of truth.

Read my POV on AI and the future of design systems ↗
Token architectureFigma MCPCode ConnectClaude Code
Experiment

TinyRoots logoTinyRoots

A product and design system experiment built by AI, for AI. Designers define intent, wireframes, and component contracts, and a locked design system scaffolds hi-fi prototypes straight to code. The experiment behind my POV.

Explore TinyRoots ↗
Passion project

Palette Builder

A tool I vibe-coded for fun. Five ways to build a balanced color palette, with ratio controls and light/dark preview. Free for anyone to use.

Open the tool ↗
03 / COMMUNITY & ENGAGEMENT

Collaborations and events with creatives I admire

Cells & Pixels logo

Cells & Pixels Podcast

Shared my experience with the Claims Tech team and LGBTQ+ ERG at Lyft, on Koji Pereira's podcast about product design, UX research, and diversity in tech.

Listen to the episode ↗
Fresh2Design logo

Fresh2Design Meetup

Fresh2Design eventFresh2Design eventFresh2Design event

Branding & Operations Director (2015-2019). Grew our Austin meetup to 3,500+ members.

NotableSXSW: Adobe XD · LGBTQ Voices in Tech · Hurricane Harvey Relief fundraiser
AIGA logo

AIGA Board Member

AIGA eventAIGA eventAIGA event

Elevated the program through industry partnerships and fresh content on emerging design trends.

UX for New TechUnder Armor · Mutual Mobile · argodesign · R/GA
Austin Design Week logo

Austin Design Week

ADW eventADW eventADW event

Led Workshops and Education Programs for ADW 2017, coordinating 30+ events through the week.

"What an incredible week and it was all due to your efforts." · Candice Digby, Co-Founder

Say hello 👋🏽

Always up for talking design systems, enterprise tooling, or how teams grow.

US-based, open to roles in Spain and the EU

Email me
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