I started in Buenos Aires with architecture and technical drawing, then moved to LA and spent 15 years in graphic design and marketing before moving into product design. For nine years I've designed enterprise products at EA, Lyft, and Instacart, from a global intranet to a unified digital workspace to order and fulfillment tools. Somewhere along the way I kept building the design systems behind them, and at Instacart that became the whole job: founding the Tooling Design System and scaling it across four platforms in under a year.
What keeps me going is making complicated things feel simple and human, whether that's helping a shopper find their groceries faster or helping a team build tools with less friction.
Beyond the desk
I expand my practice through code, AI prototyping, and creative outlets. I'm tackling a 100-day React/JS challenge, co-host a podcast on mental health and gay dating, and love to draw as a form of artistic expression.
I balance intensity with yoga, dance, and illustration. These practices sharpen resilience, creativity, and perspective. I also host monthly board game nights, a small but steady practice in community building.
